AdMob brings interactive video ads to iPhone

Wednesday, November 18th, 2009 | Uncategorized

The mobile ad firm, poised to become part of Google, says the first ads for the iPhone and iPod Touch are set to run this week.

Originally posted at News – Digital Media

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Holiday Tech Guide Home News Digital Media Digital Media November 17 2009 6:29
AM PST AdMob brings interactive video ads to iPhone by Lance Whitney Font size
Print E-mail Share 6 comments While it’s waiting to be gobbled up by Google
AdMob isn’t sitting still The mobile ad company announced Tuesday that it will
deliver interactive video ads to the iPhone and iPod Touch devices The ads set
to run this week will let iPhone users surf the Web and check out other videos
while the video ad is playing AdMob believes advertisers and developers will
take advantage of the video format by serving up interactive ads designed to
pull in consumers AdMob’s new Interactive Video Ad Unit brings together
consumers love of watching videos on their mobile device with advertisers goal
of providing an interactive social experience for consumers said AdMob Founder
and CEO Omar Hamoui in a statement We are excited to create new ways for
advertisers to engage with consumers on their mobile devices and for the
developers behind the most popular and engaging iPhone applications to
effectively monetize The video ads will automatically pop up as iPhone users
access certain content and applications The ads will also offer a video player
so that people can control and interact with them To make sure the ads run at a
decent clip AdMob uses a network of distributed servers to push them out Each
video is saved in different file sizes with the most appropriate one streamed
based on the connection type such as 3G or Wi-Fi AdMob is one of the top
advertising providers for the handheld and portable device market a position
that convinced Google to cough up $750 million in stock to buy out the company
With its multimedia capabilities and huge market share the iPhone has proven a
fertile ground for video ads with the first ones popping up in early 2008 and
growing since then Lance Whitney wears a few different technology
hats–journalist Web developer and software trainer He’s a contributing editor
for Microsoft TechNet Magazine and writes for other computer publications and
Web sites You can follow Lance on Twitter at lancewhit Lance is a member of the
CNET Blog Network and he is not an employee of CNET Topics Advertising and
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prev 1 next by Mr Dee November 17 2009 6:56 AM PST Just what we don’t need Steve
Jobs please do your thing and block them with the next iPhone OS update Like
this Reply to this comment by redmarine November 17 2009 7:16 AM PST Meh AdBlock
Plus anyone Like this Reply to this comment by dbargen November 17 2009 7:17 AM
PST Some questions:What software does adMob utilize to run ads on the
iPhone/iTouch I’ve immensely enjoyed not being pelted with flash ads when
surfing the web on these devices thanks to apple’s ban on flash which runs very
poorly on OS X anyway Finally how long before we start seeing mods to the mobile
version of safari that block/bypass ads like these so people can get to their
content Like this Reply to this comment by Seaspray0 November 17 2009 9:32 AM
PST soon there will be an ad for that Like this by CupertinoBill November 17
2009 9:34 AM PST Oh no Please Steve make them stop this nonsense Please oh
please Steve Like this Reply to this comment by Hookoa November 17 2009 10:27 AM
PST If I pay for an app on the iPhone and it starts pummeling me with ads I will
remove it from my iPhone and write a devastating review____not only on the App
Store site but also every other website that supports Mac and iPhone/Touch_If
the FREE apps start popping video ads at me THEY will be removed_I don’t PAY for
a telephone and its data plan that bombards me with ADVERTISING Enough of that
crap on CABLE TV which I also pay for Why If we PAY for it why do I/we get ads
for stuff I don’t need and won’t buy ie feminine sanitary products and women’s
clothing Medications I have no use for now or ever Baby products Etc_????Google
Do No Harm What ARE you thinking Like this Reply to this comment 6 Comments prev
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1 Comment to AdMob brings interactive video ads to iPhone

Jobs for 14 year olds
January 4, 2010

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