AdMob brings interactive video ads to iPhone
The mobile ad firm, poised to become part of Google, says the first ads for the iPhone and iPod Touch are set to run this week.
Originally posted at News – Digital Media
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Media November 17 2009 6:29 AM PST AdMob brings interactive video ads to iPhone
by Lance Whitney Font size Print E-mail Share 10 comments While it’s waiting to
be gobbled up by Google AdMob isn’t sitting still The mobile ad company
announced Tuesday that it will deliver interactive video ads to the iPhone and
iPod Touch devices The ads set to run this week will let iPhone users surf the
Web and check out other videos while the video ad is playing AdMob believes
advertisers and developers will take advantage of the video format by serving up
interactive ads designed to pull in consumers AdMob’s new Interactive Video Ad
Unit brings together consumers love of watching videos on their mobile device
with advertisers goal of providing an interactive social experience for
consumers said AdMob Founder and CEO Omar Hamoui in a statement We are excited
to create new ways for advertisers to engage with consumers on their mobile
devices and for the developers behind the most popular and engaging iPhone
applications to effectively monetize The video ads will automatically pop up as
iPhone users access certain content and applications The ads will also offer a
video player so that people can control and interact with them To make sure the
ads run at a decent clip AdMob uses a network of distributed servers to push
them out Each video is saved in different file sizes with the most appropriate
one streamed based on the connection type such as 3G or Wi-Fi AdMob is one of
the top advertising providers for the handheld and portable device market a
position that convinced Google to cough up $750 million in stock to buy out the
company With its multimedia capabilities and huge market share the iPhone has
proven a fertile ground for video ads with the first ones popping up in early
2008 and growing since then Lance Whitney wears a few different technology
hats–journalist Web developer and software trainer He’s a contributing editor
for Microsoft TechNet Magazine and writes for other computer publications and
Web sites You can follow Lance on Twitter at lancewhit Lance is a member of the
CNET Blog Network and he is not an employee of CNET Topics Advertising and
marketing Consumer content Tags AdMob Google video ads iPhone iPod Touch Share
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Comments prev 1 next by Mr Dee November 17 2009 6:56 AM PST Just what we don’t
need Steve Jobs please do your thing and block them with the next iPhone OS
update Like this Reply to this comment by redmarine November 17 2009 7:16 AM PST
Meh AdBlock Plus anyone Like this Reply to this comment by dbargen November 17
2009 7:17 AM PST Some questions:What software does adMob utilize to run ads on
the iPhone/iTouch I’ve immensely enjoyed not being pelted with flash ads when
surfing the web on these devices thanks to apple’s ban on flash which runs very
poorly on OS X anyway Finally how long before we start seeing mods to the mobile
version of safari that block/bypass ads like these so people can get to their
content Like this Reply to this comment by Seaspray0 November 17 2009 9:32 AM
PST soon there will be an ad for that Like this by shycelticwitch November 17
2009 10:32 AM PST Flash works just fine on my Macs and always has so if you’re
having trouble with it you’re not doing something right Like this by
CupertinoBill November 17 2009 9:34 AM PST Oh no Please Steve make them stop
this nonsense Please oh please Steve Like this Reply to this comment by Hookoa
November 17 2009 10:27 AM PST If I pay for an app on the iPhone and it starts
pummeling me with ads I will remove it from my iPhone and write a devastating
review____not only on the App Store site but also every other website that
supports Mac and iPhone/Touch_If the FREE apps start popping video ads at me
THEY will be removed_I don’t PAY for a telephone and its data plan that bombards
me with ADVERTISING Enough of that crap on CABLE TV which I also pay for Why If
we PAY for it why do I/we get ads for stuff I don’t need and won’t buy ie
feminine sanitary products and women’s clothing Medications I have no use for
now or ever Baby products Etc_????Google Do No Harm What ARE you thinking Like
this Reply to this comment by KeynoteSystems November 17 2009 11:27 AM PST It
will be interesting to see the impact of streaming ads on the overall
performance of the Web surfing experience On the Web side we see that it can
have a significant impact on download speeds and content availability and I
imagine the impact on mobile experience will exponentially greater The iPhone
has done a great job of bringing mobile users to the Web hopefully unsolicited
ads won’t drive them away Like this Reply to this comment by ipodtouchuser
November 17 2009 12:48 PM PST Great just what we need___more ads Like this Reply
to this comment by jumpjetta November 17 2009 8:06 PM PST I’m just quivering
with excitement Like this Reply to this comment 10 Comments prev 1 next Add a
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